NORFOLK, Va. – Old Dominion University Athletics and The Brandr Group (TBG) have established a group licensing program for student-athletes competing across all the Monarchs' 18 varsity sports. This partnership provides Old Dominion student-athletes with opportunities to financially benefit from their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
"We are excited to begin our partnership with The Brandr Group. This platform will provide a great space for our student-athletes to capitalize on their Name, Image, and Likeness. As the NIL landscape continues to adjust, we will look for every opportunity for our student-athletes to explore and develop their brand.," ODU Executive Senior Associate AD for Development and Revenue Generation Casey Cegles said.
The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with Old Dominion logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit any student-athlete's NIL rights in their individual licensing and marketing activities. Potential licensees interested in learning more about the program should contact Jim Neish at TBG.
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
"Student-athletes across college sports are reaping the benefits of NIL, and this group licensing agreement with Old Dominion Athletics will provide its student-athletes with the option to be a part of this evolving landscape," said Rick Perko, Vice President of Program Development at TBG. "Through co-branded opportunities across Old Dominion's merchandising and sponsorship portfolio, Monarch student-athletes can now profit from their NIL, while Old Dominion fans will also benefit with new ways to show support for their favorite players."
Fans can expect to be able to purchase official Old Dominion merchandise, including team jerseys with the name and number of their favorite Monarchs players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
Contact:
Chris Reimer, CR PR Group, Reimer@CRPRGroup.com
Eric Bohannon, Old Dominion Athletics, ebohanno@odu.edu
Old Dominion Athletics and The Brandr Group Launch Group Licensing for Student-Athletes
