Alyshia Allison was named Old Dominion University's Associate Athletic Director for External Operations & Fan Development in December 2025. Previously, she served as Assistant AD for Marketing and Promotions and, before that, Director of Marketing.
In her current role, Alyshia leads ODU's external operations across ticket revenue, fan development, promotions, advertising, and the external office budget. She oversees the creative services, marketing, and social media teams, directing strategy and content for all athletics sports campus-wide. She helped the external team win the 2025 NACMA Gold Award in the Year-Over-Year Revenue Increase category.
Alyshia's primary focus is revenue generation for football, basketball, and baseball, while strengthening the fan base across the department and serving as a liaison to the community. She develops strategies that improve fan attendance and engagement, maximizing the overall game-day experience for Monarch fans. Alyshia also oversees ODU Cheer, Dynasty Dance, and serves as a liaison for the athletic band.
Allison started as an Assistant Marketing Coordinator for ODU in 2019 and earned her Master of Science degree in Sport Management in May 2021. She is a 2019 graduate of Campbell University, where she earned her Bachelor of Science in Sports Management with minors in Business Management and Marketing. During her time at Campbell, she was a member of the Women's Basketball Team.