ATLANTA, Ga. – Old Dominion University (ODU) and Playfly Aspire have entered a revenue enhancement partnership focused on the Monarchs’ ticketed sports and sponsorship assets. Playfly Aspire will establish a Fan Relationship Management Center (FRMC) on ODU’s Norfolk, VA campus and work alongside ODU athletics to optimize ticket sales, fan experiences, and commercial partnerships.
The Monarchs have a long and successful history with Playfly Sports, Playfly Aspire’s parent company, first partnering in 2008 to create non-traditional marketing and revenue-driving opportunities through their multimedia rights. That MMR partnership was recently extended through the 2033 academic year. Old Dominion is the sixth active Playfly Aspire partner in the commonwealth of Virginia.
Dr. Camden Wood Selig, ODU Athletic Director, voiced his enthusiasm about the partnership.
“We are excited for Playfly Aspire to bring their industry-leading approach to sales and service to ODU. Their history of successes in college athletics combined with their collaboration alongside our existing MMR partners at Playfly will make for an exceptional team for years to come.”
Tony Garrett, Senior Vice President of Fan Relationship Management & DEI at Playfly Aspire, also conveyed optimism about this new partnership.
“We are excited to get to Norfolk and move the needle for ODU ticket and sponsorship revenue while remaining focused on the experience of the Monarch fanbase and the critical role ODU plays in its surrounding community. The results over the coming years at ODU will be a testament to the impact of a comprehensive Playfly Sports partnership.”
About Playfly Aspire
Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management.
For more information about Playfly Aspire, visit: www.theaspiregroupinc.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and Twitter.
For project and partnership inquiries, contact:
Joe Kronander at joe.kronander@playfly.com