Jan. 31, 2013
NORFOLK - B.J. Burton has joined the Old Dominion University athletic staff as the Director of Olympic Sports Marketing and Baseball Operations, as announced today by athletic director Dr. Wood Selig.
Burton will direct the marketing efforts for men's and women's soccer, wrestling and baseball at ODU, and oversee the day to day operations for the baseball program. He brings over 20 years of collegiate athletic marketing experience to ODU, having directed the marketing efforts at both VCU and Western Kentucky. As an Associate Athletic Director at VCU from 1995-2006, Burton negotiated the Alltel $2.4 million, 10-year naming right sponsorship for the basketball arena and increased sponsorship revenue by $500,000 in his last six years with the Rams.
"BJ is an outstanding addition to our marketing and external operations staff," says Selig. "He brings over two decades of DI sports marketing to ODU and will allow us to truly dedicate a seasoned professional to our highly successful Olympic Sports programs at ODU, many of which are nationally ranked and deserving of such marketing support."
From 2006-2011, Burton served as the Associate AD for Marketing and New Business Development at Western Kentucky University, overseeing all external revenue generation, before moving into athletic administration in 2011. He earned a B.S. degree in recreation and park administration from Western Kentucky in 1988.
"We are very excited to add BJ to our staff. Having worked with him at VCU and Western Kentucky, I have seen firsthand the expertise and passion he bring to the many important areas of college athletics," says baseball coach Chris Finwood. "BJ is a tireless worker and is a great advocate for our program."